These kinds of reports can be prepared through small quantitative research projects or desk researches and study the market share of different brands of the market and shows the competitive condition of the market. These projects can be done in short time and by low cost and give a total view of different products or services' market. Usually these kinds of reports are done periodically so the mar
Market Potential Analysis is a combination of research methods which reflects the market potential and capacity. In these types of researches unanswered needs of the customers or beneficial opportunities which are not seen by the competitors, are being recognized. These researches are also mostly used when a company wants to enter new market or change its marketing strategy. These researches usual
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